SEO Basics | Finding Keywords for Your Title
The title of a page may be the single most important onpage factor that can boost your search engine rankings. When you make your webpages, make sure to include your keywords in your title. This is a must. If you don't know what you want to be ranked highly for, you won't rank highly at all.
I had seen more than fifty times "research your keywords" but have never payed attention -- until I Googled 'AngleBracket.' AngleBracket is a relatively new site, so I had expected it to be far behind in the results. But no -- this site was ranked number one -- even though it has a Pagerank of zero. The reasons? AngleBracket is in the title, and the term 'AngleBracket' has virtually no competetion.
The trick here is to come up with a bunch of keywords that will attract a small amount of visitors each, but combined, will provide a steady source of visitors.
Here's how to come up with keyword (about your page) specific enough for the SEs to rank you relatively higher. If you were looking for the kind of information that's on your page, what phrases or terms would you look for?
If you have now come up with some keywords, (in this example) "website tips," "website SEO," and "website design," and you put something like
in your title, this not only looks unprofessional, but also, there are three unnecessary words. In this case, our keywords should be condensed to "website tips, SEO, and design."
The more unnecessary words there are in a title, the less 'value' each word get, therefore lowering your ranking for the more important keywords, and giving you 'useless' ranking for a way-too-general term 'website.'
This is just a tip on how to optimize your site. Make sure you do not overload your site with keywords. This is considered 'keyword spamming'; the search engines can detect it, and will actually rank your site lower... so here's one good rule of thumb for on-page optimization:
That way, you will keep your site natural, search engines like you, and of course, your visitors do too.
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