SEO Knowledge 2

The second in a series of SEO knowledge posts, this post is going to discuss reciprocal links.

What are they: You link to a site, and ask them to link back. If they do, these links are called reciprocal links.

Let's say that you are now reciprocal linking, hoping that because the site linking to you has a high PR, you will get a higher PR also. Used to be that way, but not anymore. PR is Google's measure of a pages importance, and hence the ranking of a page in the Search Engine Result Pages (SERPs). Thus, beside that fact that the links might bring some visitors from that site, your reciprocal link will not do you much good in terms of higher PR

However MSN and Yahoo! Search still count reciprocal links as 'backlinks,' and thus reciprocal links are still effective in raising your rank in those two SEs.

Remember, the most effective PageRank-and-SERP-rank-raiser is still the one-way link to your site, from a high PR site.

SEO Knowledge 1

This is the first post of what will be a series of Posts on general SEO knowledge.

If you haven't already read the first post on basic SEO, read it now.

Here are a few things every SEO should know:

1. Google does not like duplicate content. Do not copy other's articles, or content, because that will not help your ranking at all. Google actually knows which website had the content first, so they won't rank that one down.
2. The text on links have less effect on what the page ranks well for, after some people created thousands of links to President Bush's website with 'miserable failure' as the link text, and when one searched for the string 'miserable failure,' his website would come up.
3. Write naturally. SE's like naturally styled content, not keyword stuffed trash.
4. Avoid buying links. Google does not like them and might penalize your site.

That's all for now. Check back later for more tips!

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How to actually start getting PageRank

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