Splash page tricks

Here's another use of forms: many internet marketers use 'splash pages,' pages with a two-field form for signing up for their '$199 Value Internet Marketing Course. Sign Up Now!' newsletter. People who have become savvy in the internet marketing field will simply avoid all these splash pages, knowing that people are trying to get their email to sell them things. Making the visitor comfortable with sending you your info is the key to more sign-ups.

Make your splash page 97% free of things you would see in other splash pages. Make your form and copy short. Make sure you don't use 'conversion-pulling, action-packed' words in your copy. People who've become acquainted with these words simply ignore these words and the page.

Remember that a funny headline, a comical graphics work to bring more opt-ins! If they feel that you are not some professional web copywriter trying to sell them the latest great e-book, your will nearly double your chances of generating a productive lead!

I remember that I saw a GREAT funny opt-in page with a few icebreakers:

• The website says you can double your income in a month? Billy G. and Warren B. can't and neither can you!!
• How many hours did he spend before So-and-So Internet marketing guru could make money lying on his bed?

And so on. These help build trust with your potential subscriber. So basically, short or almost no copy, no over-used industry terms (that's no hype), no powerful words, lots of humor, and make the page short. Now, double your subscribers by next next next Monday. Have fun.